It surprises me that after spending more than 95% of their budget on attracting traffic to their website, they aren’t doing anything they can to turn those visitors into buyers. An incorrectly optimised website would scare away users, wasting a significant portion of the lead generation budget.
15 Useful Tips which will Guarantee to Help Turn Wasted Visitors into Paying Customers:
1) Low Stocks
When a product is going to run out of stock, let the customers know. This encourages them to buy right away or risk missing out on the product. A low stock level often reassures the consumer that the item is successful, allowing them to feel confident about their purchase. If, on the other hand, you have evidence that shows that consumers buy multiples of the piece, go for it. If there isn’t enough supply to meet their needs, displaying low stock levels can have a negative effect on revenue. This strategy is generally being used when you know you’ll be able to market the item in singles.
2) Shipping Time
Giving a timer to the regular arrival time cut-off is a very effective trick. Let the guests know if the messenger arrives at 4 p.m. and the cut-off time for shipments to leave your factory the next day is 3 p.m. Buyers have a short attention span. You may take advantage of their impatience by telling them that if they place an order soon, they will receive the item as soon as the next day. The Workplace Depot website has the finest application of this approach that I’ve seen (you can see an example product page here). They go a step better to delete the countdown timer between 3 p.m. (their cut-off) and 7 a.m., because visitors aren’t put off from shopping if they visit the website at 15:05 p.m. and realise they have almost 24 hours to order.
3) Free Shipping
When purchasing goods online, an increasing number of consumers look for free delivery. Big delivery fees will deter tourists and reduce your conversion rate. You must ensure that you have sufficient margin to pay the postage fee; but, if you do, providing free shipping would almost definitely boost your orders. There is, as always, a delicate balance. You’ll need a certain boost in orders, depending on the margin, to offset the expense you used to get from consumers who paid a shipping fee.
4) Deals That Are Only Available for A Limited Time
To entice buyers to shop before the sale expires, you might deliver limited-time sales, free goods, or bundle offers. To persuade them to press the all-important add to basket tab, emphasise the amount they can save by shopping now, the time remaining before the offer ends, and the number of customers who have already purchased the deal.
5) Traffic of Good Quality
I’ll expand on the previous point: if you don’t optimise your inbound marketing campaign for the right keywords, the quality of your visitors will suffer. Visitors to your sales page will quit if they don’t find the details (or product) they’re searching for — it’s that easy.
6) Simple to understand and navigate?
If you keep it basic and tidy (and maybe even bland!), conversion rates can skyrocket. There is little risk of tourists being confused if you have a straightforward call to action (in this case, an add-to-basket button). Let the button stick out as much as possible, and keep disruptions to a minimum.
7) Is the product’s price reasonable?
While you might have no influence over this part and don’t want to launch a sprint to the bottom with your rivals, it’s critical that you strive to balance the customer’s view of value. If you are proud of your store’s competitiveness, brag about it by including a price chart between you and your rivals.
8) Is the Price self-evident?
The price of the item should be prominently displayed because it is one of the most valuable pieces of information on the website. It must not only be obvious, but also understandable. Avoid adding penalties, and making it clear that the rates do not include taxes; otherwise, you risk losing an order at the register because they realise it would cost them more than they expected.
9) Is the commodity appropriate for my requirements?
Showing off feedback from loyal consumers is a smart way to ensure that the guest knows the nature of the goods. Adding product ratings on product websites can be extremely beneficial.
10) What is the cost of delivery?
By ensuring that visitors perceive meaning, Amazon has perfected the art of turning visitors into consumers. Offering free shipping is one way to do this. While free shipping isn’t always possible, it’s vital to avoid appearing too expensive. Make it clear right now, regardless of the cost of delivery.
11) How long does it take for your order to be delivered?
Your conversion rate will suffer as a result of long deliveries. Customers are frustrated, but providing a faster shipping alternative will help increase revenue.
12) What are the different payment options?
Using a variety of payment options allows you to meet the needs of a wider audience. But, as always, don’t make things too complicated.
13) Can I put my faith in this company?
Signals of trust are extremely significant. Make an effort to provide assurances and make use of well-known certification labels such as McAfee Secure and Trusted Shops. Show off any honor’s you’ve got. Adding honest ratings of the service is another way to build credibility. Your phone number and live chat button should be prominently displayed.
14) Live Chat
According to a global market pattern survey, 90 percent of consumers find live chat to be useful, and 63 percent of them are more likely to return to a website that offers live chat support. In reality, 38% of customers said they made transactions as a result of the live chat help they got. That’s why many good eCommerce websites now provide instant live chat, and so should you.
15) Contact Us
It is imperative that the eCommerce website have a phone number. Having a free-to-call telephone number adds to the confidence factor. The costs aren’t huge, but the profits can be enormous.
If you need assistance in creating a personalised e-commerce website right now? For a free pricing quote, please contact us. www.webeaters.com/contact