Why Website Page Speed is Important & How to Improve it

Website that load faster and users can see the content quickly is the key point for user’s satisfaction.

Website speed is the ranking factor for a many of years. It’s important that every year your website SERP should grow higher. What began as a statistic to evaluate how soon a user would receive the material they requested has evolved into a significant indication of the site’s overall user experience.

Here are the Few tips you can learn about the following:

  • What should be the website page speed?
  • Why the website page speed matters the most
  • What is the good Page Speed Score?

Table of Contents

What should be the website Page Speed?

The time it takes for a browser to get the first byte from a web server is referred to as page (or, to put it in less technical terms, Website speed is how long it takes for the browser to receive the first batch of information from the server).

Every website element has an impact on page performance, including HTML code, CSS that styles page components, numerous JavaScript files, photos, videos, and other multimedia, and so much more. In truth, everything from the size of an element (measured in kilobytes) to the speed of the web server on which it is stored has an impact on page performance.

Website speed is assessed independently on desktop and mobile platforms. Because of the technological difference between these two, desktop and mobile users will have a distinct experience.

Do You Know the difference between Page Speed vs. Site Speed?

I’m sure you would be knowing about it! Still to let you know, though there is lot of difference between page speed & site speed. The average of numerous sample pages of a website is used to determine site speed. Page speed, on the other hand, refers to how long a user will wait before beginning to consume a single page.

Why the website page speed matters the most

Page speed affects user experience, which can make or break your site. Faster page speed makes for a better user experience and can increase page views and conversions and reduce bounce rate. if a page takes longer than 3 seconds to load, over a quarter of users will click away.

Mobile consumers, too, have a high expectation of speed. In the same poll, 73% of respondents said they have visited a website that was too sluggish to load. Conversion rate is also affected by page speed. Walmart.com or www.amazon.in for example, found that every second of faster page performance resulted in a 2% boost in conversion.

Website Page speed is also important for (SEO)Search Engine Optimization. In 2010, Google revealed that one of the ranking variables for their search index will be page speed.

In 2017, Google revealed that page performance will be given even more weight, with mobile site performance being included into ranks on its “mobile-first” pages, or pages that tailor ranks for mobile sites. Google is also experimenting with the Accelerated Mobile Pages Project (AMP) — a technology that allows websites to load faster on mobile devices.

The goal of Page Experience Signals is to assess the quality of a web page’s user experience for actual users. In other words, they add to Google’s current on-page criterion variables that influence the user’s experience while reading the material.

Page speed is, without a doubt, one of the most important aspects that influence it.

What is the good Page Speed Score?

Keep in mind that your site’s loading time, not its Page Speed Insights score, is the true measure of its performance. According to Google, a low score is between 0 and 49, an average score is between 50 and 89, and a good score is 90 or above.

The time it takes for a site to load is referred to as page speed. The speed with which a website loads is governed by a number of factors, including the site’s server, page file size, and image compression.

Google PageSpeed Insights is now pretty reliable and accurate when measuring the full user experience on your site. Thanks to the different metrics included, it gives you an accurate overview of how users interact with your site. The tool became more and more reliable thanks to the latest changes.

Final thoughts

Looking ahead, one thing is clear: page performance optimization is essential for the future. Your SEO focus should be on optimizing your page speed as Google continues to reward mobile-friendly and sites with a great page experience.

Have a fantastic day!

Vishesh Agarwal
Webeaters Technologies Ltd|www.webeaters.com
“Real Work by Real Players”

Webeaters is a Cardiff based Web Designing ltd company composed of a team of web design professionals including web designers, SEO & Digital Marketing team.